90 years of schleich®

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90 years of schleich®

90 years of schleich®

At schleich®, we want to give children more than just the joy of free play. That’s what we’ve stood for over the past 90 years. But this is more than just our history – above all, it’s a message for the future.

Making Friends

Our Making Friends campaign for our 90th anniversary shows a deep connection: we create companions – real friends who convey compassion to children. From this compassion grows responsibility – not only for our planet, but also for all its inhabitants.

Limited Design Edition to Protect Biodiversity

To mark the anniversary, we are launching a special limited design edition: seven white animal figures decorated with a colourful pattern, symbolising the protection of our animal companions. With this edition, schleich® is supporting efforts to safeguard biodiversity. Five percent of the proceeds from each figure sold will be donated. We are proud to name WWF, with its commitment to animal welfare, as our donation partner. The total amount donated will be announced at the end of the year.